Why shop at RD1?

RD1 promises to bring you the products you want, in the quantities you need, right now and at everyday low prices. Owned by Fonterra, we've been in the dairy farming business almost 100 years; our knowledge and expertise are second to none. We're absolutely committed to helping our farmers reduce their costs and maximise their productivity. We're passionate about what we do and it shows.

RD1 has a strong dairy focus but we've also established a strong dry stock farming and lifestyle offering in recent years, hence our byline 'for the farmyard and the backyard'. Whether you're running a business or enjoying a rural life, we have your lifestyle and farming needs covered off.

RD1 has no joining fee; opening an RD1 Account is free. And anyone is welcome to shop at an RD1 store.

RD1 remains the leading retailer of agricultural services to New Zealand's dairy farmers, with 64 stores across the country. We're backed and 100% owned by Fonterra [external site] and share their passion for building a sustainable dairy industry.

Our commitments:

• We won't be beaten on price*
  It's a bold promise, but one that we always keep. Combined with Fonterra, each year we buy a massive volume of products and it's this substantial capacity that drives our buying power. As we've said, we listen to our customers and low prices are top of your list.
• Great service
  Friendly faces, expert advice and great service will greet you each and every time you visit RD1. We're local and over 90% of our staff are related to dairy farming in some way. We understand your business, it's in our blood.
• Local communities
  We live where you live, we play in your sports teams and we have children at your schools. All RD1 staff are right behind their local community and there's usually a lot of fun along the way.
• Our customers
  Many of us at RD1 have walked in your shoes. We understand the challenges dairy farmers face on a daily basis. Our team of over 400 people are here to partner with you in your journey, to make your business as profitable and enjoyable as it can be.

What do we offer you?

We have a network of 64 stores, including several SuperStores, spanning the North and South Islands. We employ over 600 staff, including more than 40 dedicated Technical Sales Representatives (TSRs) to work on farm with you.

RD1 is a one-stop-shop for your farmyard and backyard. You'll be amazed at our product range, service and low, low prices. We also provide up-to-date information, a range of services, on-farm support and technical advice.

The key product categories we hold at RD1* are listed below. Our core focus remains on farming inputs for our dairy farmers, but in recent years we have expanded our range. Everyone is welcome to shop at RD1 - you don't need an account.

Fuel cards

We also offer fuel cards with BP, Shell, Caltex and Mobil, giving you great discounts and the convenience of monthly billing onto your RD1 account.

RD1 SuperCard

Use your SuperCard at over 2,000 retail outlets, to save you money and yes, that all goes onto your RD1 account.

Customer support

Whatever your query or requirement, we're keen to hear from you. There are plenty of ways to get in contact or gather information:

• RD1 local store teams
• Technical Sales Representatives for personal, on farm advice
• Customer Support Centre team available on 0800 731 266
• This RD1 website WWW.RD1.COM with farming information, the latest offers, weather forecasts, and our Online Statements facility.

See our Store Locator for contact details in your area.

The future

Our product and service offerings won't stop here. Every day we're testing out new ideas, reviewing new products and negotiating deals to continue to be the best we possibly can. We share Fonterra's vision of helping to achieve a sustainable and profitable dairy industry - now and in the future.